OUR ORIGIN
We are not born from a commercial idea.
We are born from real practice.
Our origin is not in a powerpoint.
It's in how decisions are made when money is at stake.
CONTEXT
From within.
DMA was born under the umbrella of the communication group founded and chaired by José Antich, an ecosystem built from journalism and content, where business is structural.
We are not an external layer. We were born observing the daily friction between technology and business.
EVOLUTION
10 years making digital advertising more effective.
2016
Editorial Context
Editorial criteria is born. An own media ecosystem is built.
2018-19
Operation
First technical structures. Frontal collision with market opacity.
2020-21
The Friction
Metrics rise, real value does not. The system shows its cracks.
2022-23
The Criteria
Inertias are questioned. The focus shifts from "what" to "why".
2024
Own Identity
Specialized structure with its own methodology. DMA takes shape.
2025 - Present
Expansion
The criteria is applied to external groups, agencies, and advertisers.
THE TEAM
People before structures
We are not born to take up space.
We are born to make it readable.
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