MEDIA INVESTMENT QA
A significant part
A significant part
of the digital budget
is diluted before making an impact
We maximize what impacts. We minimize what is lost.
Technical friction ignores trust.
The technical and programmatic infrastructure interposes automated layers between the investment and the audience. Every technical intermediary (DSP, SSP, Ad Network) charges an invisible "toll" that dilutes your investment before it reaches the media.
TECH LAYERS
● HIGH FRICTION
WORKING MEDIA
● DILUTED
Investment Simulator
Before talking strategy, understand what really happens to the money once it enters the programmatic chain. (Based on ISBA / PwC and ANA)
10.000 €
TECHNICAL FEES34%
-3.400 €
UNKNOWN DELTA (LOSS)15%
-1.500 €
QUALITY WASTE23%
-2.300 €
STANDARD MARKET
3.600 €
Real Working Media (36%)
DMA OPTIMIZED
7.200 €
Efficient Media + SPO
+3.600 € RECOVERED
ORIGIN & MANIFESTO
The meaning of DMA
For an advertiser, opacity is not a technical detail. It is a massive financial cost.
DMA exists to give you back control. We don't manage inertia; we audit, clean, and execute with a single goal: that your money buys audience, not intermediaries.
WORTHLESS IMPRESSIONS
8.53% CTR
In an interstitial format with a poorly configured close button.
97% VTR
In a tiny floating video unnoticed by the user.
95% Viewability
In floating formats of less than 50px (Pixel Stuffing).
VALUABLE METRICS
1.02% CTR
With a Bounce Rate under 10%. Qualified traffic.
Real attention
Users receive the message, it's not just on screen.
+30% ROI
My ROI has increased by 30% with direct activation.
Control Solutions
Services don't exist to add layers. They exist to reduce noise.
Decision support
We help you decide where to invest based on real data.
Auditing
We identify and recover money lost in the chain.
Custom dashboards
Full transparency in real-time without filters.
Buying desk
We execute campaigns prioritizing efficiency and quality.
Market insights
Competitive intelligence and consumer trends.
Supply path opt.
We redesign the money path to cut out intermediaries.